What Is Email Marketing?

Email marketing, as the name implies, is marketing through email, though there’s a little more to it than just that! You can communicate directly with your audience in their inbox with email marketing. It involves sending emails to nurture and convert your prospects into paying customers. When your emails provide value to your customer, be it an offer, something informative, or even something conversational, you can have that customer’s undivided attention. With most people always having their phone with them and many checking their emails around the clock, you are granted a perfect means to speak to your customer directly.

Email marketing involves first building an email list of subscribers. These are people who, thanks to GDPR, have consented to be on your list. But getting their consent to opt-in is undoubtedly not a bad thing. This means that they have already been prequalified for having an interest in your product or services, so they are more likely to become paying customers.

Automation is then used to send out your email campaign, and the campaign can be tailored to send different emails to people depending on the actions they take.

With roughly 102.6 trillion emails being sent every year, it is almost guaranteed that all of your customers use email. Email marketing offers a desirable ROI, ranging from $38 to $42 for every dollar spent. That’s an impressive 3,800% to 4,200% return on investment. Additionally, due to the advantages provided by automation and AI (artificial intelligence), email marketing is not very time-intensive. It allows you to focus more of your time on running your business.

Unlike social media marketing, email marketing has the advantage of not having to battle the plethora of distractions that arise on every newsfeed. With social media, there is a high chance that your prospect will click away, causing you to have to go through the trouble of trying to retarget them. But with email marketing, you have the benefit of capturing your customer’s focused attention within their inbox. And since they are on your email list, you can re-engage prospects and previous customers easily.

Social media offers a tiny window of opportunity to pitch and close within minutes (or even seconds) before losing your prospect’s interest. But email marketing allows for a more organic sales process, where you can communicate with your prospect at a slower rate. Over a series of emails, you can allow your prospect to get to know you, like you, trust you, and then buy from you. Think of it like dating instead of asking someone to marry you straight off the bat.

While social media can form a significant part of your marketing strategy, another point to raise is the vulnerable position you can leave yourself in if relying solely on social media marketing. Social media platforms can come and go, as will your followers. But email will always be around, and your email list is yours to keep.

How Email Marketing Can Help Your Business

Email marketing provides an ongoing and easy way to build and maintain a connection with your current customers and nurture a relationship with new leads. Due to the benefits of AI and automation, your email marketing campaign can be personalized and tailored to your goals and to the customer’s needs. It is a fantastic means of building loyalty, promoting your brand, and connecting with audiences. Some figures show email marketing to be nearly 40 times more effective in gaining new businesses than Facebook and Twitter combined.

Email marketing provides the massive benefit of tracking data and making informed decisions based on the data. You can track open rates, click-through rates, bounce rates, unsubscribe rates, and conversions. This information allows you to assess the performance of your email marketing campaigns and modify your campaigns accordingly.

With around a 4,000% return on investment, you leave money sitting on the table by NOT utilizing email marketing for your business.

At MangoEyes Internet Marketing Agency, our email marketing services are proven to help businesses grow. We execute a proven process that delivers results. Our email marketing process happens in eight stages:

The first stage is to perform research on your target audience. We want to know who your ideal customer is. In other words, who is your “customer avatar”? This includes as many details as possible. What is their age, their gender? What type of work do they do, and what income do they earn? Where do they live? Are they single or married? Do they have children? What are their likes and dislikes, opinions, and beliefs? What do they eat, and what do they drink? What are their hobbies? We want to know as much about your target audience as possible.

Next, we want to pinpoint the needs and desires of your target audience that your business can fulfil. Using all that we know about your customer avatar from the research of the first stage, we want to list out their “pain points”. What problems or issues do they have that your business can fix or resolve? What solution can your business offer to ease your customer’s “suffering”?

Once we understand your ideal customer’s pain points, and now that we’ve pinpointed how your business can solve their problems, it’s time to put it down on paper. We want to “build the story” of your customer’s issues and how your business can help them. After these problems are paired with their solutions, they are divided into different sections. We formulate a pitch for each pain point that concisely and accurately articulates the customer’s problem and how your business solves it.
Now comes the fun part – it’s time to start working on the emails for your email marketing campaign. The first three stages were about gathering the main themes for your email. This stage involves writing the subject lines, the headers, and the text for each email in the campaign. The email layout will be comprised of graphic design work and images.
URL tracking is crucial in monitoring the performance of emails within an email marketing campaign. But furthermore, we need to make sure that when someone clicks on a link, it works and takes them to the correct page! This stage involves ensuring that all connections are accurate and that the emails link to the best-suited pages. Additionally, here we decide how exactly we will measure the performance. We brainstorm which KPIs are most appropriate and ensure the best means of tracking these KPIs are in place. We also need to plan and implement the conditions for each email at this stage. This involves using “if” and “then” rules, by which if a customer completes a specific action, they will receive a separate email. For example, an “abandoned cart” customer should receive an email prompting them to complete the transaction. This stage can be tricky and generally is the most time-consuming part of building out the email marketing campaign.
We’re nearly there now, but we have to test everything before we launch! Here we do the final preparations and testing, including A/B split testing of the campaign. This lets us work out any potential kinks and check that the automation works as it’s supposed to.
The work doesn’t stop there. The final stage is optimization. Once an email marketing campaign has launched, it usually takes around four months to gather enough data to analyze and then make further modifications to make the drive even better. Optimization is an ongoing process as we look to continue to adjust and improve to get you the best results.
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Do You Want Email Marketing Services For Your Business?

Email marketing is a fantastic means of growing your business. With a high return on investment, relatively low costs, and not being labour intensive, deciding to use email marketing for your business is a no-brainer! MangoEyes Internet Marketing Agency helps businesses utilize email marketing to get more customers, grow their business, and make more profit. Leave your marketing in the experts’ hands. If you’re ready to start reaping all of the benefits of email marketing, contact MangoEyes Internet Marketing Agency now.
Frequently Asked Questions

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Do You Want Email Marketing Services For Your Business?

Email marketing is a fantastic means of growing your business. With a high return on investment, relatively low costs, and not being labour intensive, deciding to use email marketing for your business is a no-brainer!

MangoEyes Internet Marketing Agency helps businesses utilize email marketing to get more customers, grow their business, and make more profit. Leave your marketing in the experts’ hands. If you’re ready to start reaping all of the benefits of email marketing, contact MangoEyes Internet Marketing Agency now.

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