Get started with Pay-Per-Click advertising

Pay-Per-Click (PPC) is a form of online advertising where businesses pay a publisher (typically a search engine, social media site or website hosting company) each time one of their ads is clicked. The advertiser makes payment only when a potential customer clicks on their advertisement, hence the name “pay-per-click.”

How PPC marketing can help aesthetic businesses?

Aesthetic providers who want to generate leads quickly and efficiently should consider PPC marketing. By advertising through pay-per-click (PPC) platforms, businesses in the aesthetic industry can reach new customers, track campaign expenditures and determine the return on investment (ROI). This type of marketing is beneficial for companies looking to grow their business or generate short-term sales.

PPC Marketing Vs. SEO

PPC, short form of pay-per-click, is an online advertising model used to direct website traffic. Advertisers pay a fee each time one of their ads is clicked. PPC is best suited for short-term campaigns, while SEO is better for long-term marketing strategies employed to improve a website’s visibility and organic search results in Google and other global search engines. SEO takes longer to see results, but it is generally more cost-effective in the long run.

How does Pay-per-click marketing work?

When potential customers click on an ad, they are taken to the advertiser’s website. The advertiser then pays the publisher of the website a small fee for directing traffic to the site. This type of marketing can be very effective, but it is essential to understand how the system works for a successful campaign.

  • Keywords
Keywords are the words or phrases that your potential customers use to search for aesthetic services online. Advertisers bid on keywords that they think the prospects are likely to use to search for aesthetic procedures. When a potential customer searches for one of the keywords that an advertiser has bid on, their company advertisement may appear at the top of the search engine results page (SERP).
  • Ads

Advertisements or Ads are the second components of a PPC campaign. Ads are short, attention-grabbing messages that appear on search engine result pages. They are designed to get potential customers to click on them and visit the advertiser’s website.

  • Landing Pages

The last component of a PPC campaign is the landing page. The landing page is the page on the advertiser’s website that potential customers are taken to when they click on an ad. It is essential to have a well-designed landing page that is relevant to the ad and the keyword that was used to get potential customers to the site.

Types of PPC ads

There are several PPC ads, but the most common are text-based and display ads. Text-based ads are the simplest form of PPC advertising, and they typically appear as short, targeted ad messages inside search engine results pages (SERPs). On the other hand, display ads are more visually appealing and can take various forms, such as banner ads, rich media ads or video ads.

How Mangoeyes Custom Web Design Process Works

Mangoeyes PPC marketing agency starts by understanding the client’s business and their goals for PPC marketing.
The Mangoeyes team works with the client to develop a strategy that will help them achieve their objectives. The planning and implementation of action plans are two activities carried out by the team. Here are the four stages we go through to create an effective PPC campaign.

The First Step in creating a successful PPC marketing campaign is to choose the right keywords. The keywords that potential clients search for online are known as search terms. The Mangoes conduct research on your company and target market to discover the best keywords. After you’ve determined the appropriate keywords, an ad planner is created by the team.

The Second Step is to choose the right PPC platform. There are a variety of platforms to choose from, each with its own set of advantages and disadvantages. The PPC team determines which platform would be best for reaching your target demographic with the features you need.

The Third Stage is to come up with the right creative and text ideas. This is when the magic happens. Creating an eye-catching text or creative and keeping your target audience in mind is a key aspect of any PPC campaign.

The Fourth Stage is when you begin to construct the entire campaign utilizing the chosen platform and establishing all metrics as per previous all-pervious debates.

The Fifth Stage is to begin optimizing the entire campaign based on the weekly, and monthly results. This is a continuous process that needs regular attention in order to obtain the appropriate audience’s attention

We Turn Visitors Into Customers & Customers Into
Brand Advocates

Let's talk about how you can initiate!

If you are looking for a fast and efficient way to generate leads, PPC advertising may be the perfect solution for your aesthetic business. With pay-per-click platforms, you can reach new customers quickly, track your campaign expenditure and be aware of your return on investment. Ready to get started? Contact us today, and we will create a successful PPC campaign to grow your aesthetic business by generating more leads. 

Frequently Asked Questions

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Mr. Mallappa Kolar
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Mr Mallappa KolarPlastic Surgeon

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Vishnu and his team were remarkably dependable. He is a man of his word, doing whatever is necessary to keep true to it. I needed a website for my business. Since I had no experience, I did not know what was required or how to achieve it. That is when I was advised to speak to Vishnu. We had several meetings in which they explained that we needed an entire website rather than a single page with all the details. His team of professionals worked endlessly to build a comprehensive website with over 60 pages. The outcome was an elegant and exceptionally professional website that boasts remarkable power. My website has earned many compliments for its design and functionality. If you are looking for someone to help you build your website, Vishnu is the guy!
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Nipun GuptaOwner of Guru Restaurant
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