How social media marketing can help aesthetic businesses?

As an aesthetic business owner, you intend to increase your customer base and revenue. Social media marketing is one of the most efficient ways to do this. With over 2 billion active users on social media, there is a vast audience to reach out to.

How beneficial is social media marketing for aesthetic business owners?

There are many benefits of social media marketing for aesthetic businesses, but some of the most notable ones include the following:

  • Increase brand awareness: A solid social media presence will make your aesthetic business more visible to potential customers. You can also use social media to build relationships with existing customers and create a positive brand association.
  • Improved customer engagement: Social media marketing lets you connect with your customers and get real-time feedback. This can help you improve your aesthetic services to meet their needs better.
  • Increased website traffic: By sharing relevant content on social media, you can drive traffic back to your website, leading to more sales and enquiries.​
  • Improved search engine ranking: Social media signals are increasingly being used by Google and other global search engines to rank websites. So, a solid social media presence can improve your website's ranking and visibility.

Importance of Content Marketing

HubSpot studies show that the investment in content marketing strategies generates approximately 30% additional revenue.

People today consume more content than at any other time in history. Every time you thumb through your phone screen, you will likely find something new that catches your eye.

It’s essential to use content marketing to attract new clients and educate existing followers about your business. By doing so, you’ll develop a strong interest in what you offer.

What are the social media marketing channels?

If you are not using social media for your business, now is the time to start. Here is a quick overview of the different channels of social media marketing:

  • Facebook: With over 1.5 billion active users, Facebook is one of the most popular social media platforms. Businesses can use Facebook to create a page and share content such as blog posts, aesthetic service photos and special offers.
  • Twitter: Twitter is a microblogging platform that allows users to share short messages of up to 280 characters. Aesthetic business owners can use Twitter to share news, updates and special offers with their followers.
  • Instagram: Instagram is a visual platform that allows users to share photos and videos. Businesses can use Instagram to share behind-the-scenes content, procedure photographs and short videos.
  • Pinterest: Pinterest is a visual platform that allows users to create boards and save images (known as pins) of things they like. Businesses can use Pinterest to share service images, infographics and other visual content.
  • LinkedIn: LinkedIn is a professional networking platform that allows users to connect with business contacts and potential customers. Businesses can use LinkedIn to share blog posts, articles and white papers.
  • YouTube: YouTube is a video-sharing platform that allows users to upload, view and share videos. Business owners can use YouTube to share product videos, tutorials and other video content.

What is the step-by-step process of social media marketing?

When it comes to social media marketing, it is essential to have a strategy. This will help you focus your efforts and ensure you get the most out of your social media activities.

Here is a synopsis of the steps involved in social media marketing:

  • Define your goals: You need clear goals to help you create a strategy that meets your needs – whether to increase brand awareness, drive website traffic or generate leads.
  • Research your audience: You need to know your target audience's demographics, interests, and needs to have better reach with social media marketing. This will enable you to develop relevant content that appeals to them.
  • Create compelling content: If you want prospects to engage with your brand on social media, you need to produce content that intrigues interest and adds valuable. This could be in the form of blog posts, infographics, videos and more.
  • Promote your content: Once you have created compelling content, you must promote it to reach your target audience. You can do this by sharing your content on social media, using paid advertising or both.
  • Analyse your results: When you use social media marketing for a while, it is crucial to analyse your results. This will help you understand what is working well and what is not so that you can fine-tune your strategy accordingly.

How will Mangoeyes marketing agency help you with social media marketing?

Mangoeyes will help you create captivating content, promote your brand on social media and analyse your results. This will free up your time to focus on other aspects of your aesthetic business.

  • To know more, connect with us!
  • Hear it from our clients 👇
Mr. Mallappa Kolar
Consultant Plastic Surgeon

What our Clients say?

Insights of our customers and their experiences.

Mangoeyes understood our needs and quickly provided solutions....

For my business, I was looking for a company that could provide the two aspects - clarity and a clear solution, and we found that Mangoeyes does this best. They gave clarity in terms of developing what we needed to accomplish and a clear goal and resolution they could execute exceptionally well. Mangoeyes understood our needs and quickly provided solutions. Consequently, our Google ranking went up from the fifteenth to the first page for local search and nationally for a few services. The best part about working with Mangoeyes is their clear and concise communication style. Mangoeyes is a joined-up solution - from creating the marketing scheme tracking, where people are going to and what they are looking for and ensuring that we can target the right people for our business. I definitely recommend Mangoeyes!
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Mr Mallappa KolarPlastic Surgeon

Vishnu and his team were remarkably dependable...

Vishnu and his team were remarkably dependable. He is a man of his word, doing whatever is necessary to keep true to it. I needed a website for my business. Since I had no experience, I did not know what was required or how to achieve it. That is when I was advised to speak to Vishnu. We had several meetings in which they explained that we needed an entire website rather than a single page with all the details. His team of professionals worked endlessly to build a comprehensive website with over 60 pages. The outcome was an elegant and exceptionally professional website that boasts remarkable power. My website has earned many compliments for its design and functionality. If you are looking for someone to help you build your website, Vishnu is the guy!
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Mr Ammar Allouni Consultant Plastic, Reconstructive and Aesthetic Surgeon

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Mangoeyes has been the finest decision we've made for our new company. Our patients constantly tell us that our website is incredibly unique and stands out from the competition. Vishnu got exactly what we wanted to convey, and we couldn't be happier with their work!
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